2024: A Year of Growth and Change for PREACH Inclusion
PREACH Inclusion® founder and director, Priya Aggarwal-Shah at the rebrand launch party, sponsored by Montagu Evans.
As we approach the festive period, we’re reflecting on what has been a fantastic year.
One word that sums up 2024 for us is evolving. This year has marked significant growth, not just in what we do, but how we do it and who we are.
A key milestone this year was our rebrand. After seven years of operating as BAME in Property, we made the bold decision to rebrand to PREACH Inclusion® in April. PREACH, standing for Promoting Race, Ethnicity and Cultural Heritage, signalled a new chapter for us.
We moved away from the term BAME, which had long defined ethnic minority communities by an acronym, and embraced a more intersectional approach that better reflects the complexity of our diverse identities.
With this shift, we launched new focus areas, training sessions, and content to better support our community.
A rebrand is not easy – having to change everything that you’ve known. But the positive feedback we’ve received confirms it was the right decision.
Alongside the rebrand, we’re also proud of a few other achievements this year.
We’ve continued to expand our community, welcoming new members and clients, with a special focus on SMEs.
In partnership with London Property Alliance, we led on their final Diversifying Real Estate Guidebook, which focused on Faith and Religion. Published early in 2024, the guide became a timely and valuable resource for the Built Environment sector, especially given the rise of Antisemitism and Islamophobia.
We hosted seven public speaking masterclasses in London and Birmingham, helping over 100 professionals develop this essential skill. Thanks to Trident BC, ING Media, Turley and Stanton Williams for partnering with us.
We enabled numerous individuals from underrepresented backgrounds to attend major industry events like MIPIM, UKREIIF, and London Real Estate Forum for free.
We partnered with our corporate members for events this year, including Race Equality Week (Lambert Smith Hampton) and National Mentoring Day (National Grid).
We were honoured to be shortlisted for EG’s Campaign of the Year award alongside our client, Prideview Group.
And of course, we continued advocating for EDI by speaking at numerous events, preaching inclusion at every opportunity.
As we close out 2024, we’d like to thank our partners, clients and beyond for your ongoing support. We look forward to more collaboration in 2025.
PREACH Inclusion®. Promote it | Preach it.