New brand FAQs

Please note that this article was published prior to the new brand name of PREACH Inclusion® on 25 April 2024, so you will notice references to BAME in Property.

After seven years of being known as BAME in Property, we’re excited to share that we’ll be rebranding and announcing a new name for the organisation.

There’s no doubt that for some time we’ve known that ‘BAME’ isn’t the right term to describe the diversity and complexities of who we are and how we identify ourselves.

The new brand will mark a new chapter in the journey of BAME in Property. It better reflects where we’ve been taking the organisation over the last 18 months and where we intend to take it in the future.

We look forward to announcing the new name at an exclusive launch event on 25th April, with further updates online thereafter.

Thank you to everyone who has supported BAME in Property over the last seven years – we hope to have your continued support with our new name… coming soon 😉.

In anticipation of some queries around the new brand announcement, we've pulled together the below FAQs to help you. We'll continue to update these if any further questions come through.

1. When will the new brand go live?

We'll be making an announcement during our exclusive launch event on Thursday 25th April. Following this, on the morning of Friday 26th April, we'll make announcements across our social media channels - stay tuned! Our website will go live as soon as the announcement has been made.

2. How can I join the launch event on 25th April?

As you can imagine, this launch event is popular, with targeted invites to ensure we can reach as many stakeholders as possible across the built environment industry. There are a few spaces available for general sale and you can sign up HERE.

N.B. Please don't sign up via the link if you have received any other invites from Priya.

3. Will you be continuing with business as usual during the launch period?

Yes, we'll continue to support our members as we normally do with various services, and you'll see our usual social media posts on a range of Equity, Diversity and Inclusion (EDI) topics too.

However, we'll be sharing more about the new brand in between our regular posts to update the industry and our followers.

4. Will the website be unavailable during any time in the lead up to the new brand announcement?

Yes, regrettably, the existing BAME in Property website will be down for a few days just before the announcement, while we update it with our new branding. We'll make the exact timings clear on our social media channels, so please be sure to follow us on LinkedIn, X and/or Instagram for all the latest brand-related announcements. If you click on the ‘bell’ at the top of our company pages, you can be notified whenever we share any new posts.

We apologise for any inconvenience this may cause. During this period, please feel free to email hello@bameinproperty.com with any queries.

5. Will your email change?

Yes, our email will change in due course. After the announcement, we'll send our final newsletters under the existing email of priya.shah@bameinproperty.com letting you know which new email to look out for. Don’t worry, we’ll continue to remind you about this.

6. Will your existing email remain in use?

Yes, although we'll start to use a new email, any emails sent to our bameinproperty addresses will simply be forwarded to our new email address. As soon as you receive an email from us under the new brand, we encourage you to continue using this one, so over time we can all adopt the new brand name.

7. What will happen to my access to the organisation with the new brand?

Nothing will change. We'll still remain as a free organisation, with all of our articles, blogs and insights free to access by anyone. Unless you opt-out of receiving our newsletters, you'll continue to receive updates about the latest jobs and events too.

8. How can interested press get in touch?

Please contact priya.shah@bameinproperty.com for any press enquiries.

If your question has not been answered above, please contact hello@bameinproperty.com.